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This model is the Wells-Brimtoy Cement Mixer Truck in yellow and red. This item is not friction driven. The company also produced friction driven toys of the same size (approximately 3.75 inches or 82mm long).
The model has a diecast plastic chassis with pressed metal rear body. It has been shaped with rudimentary representations of the body lines. There is no glazing. At the front are representations of the grille and headlights, cast into the casting. The rear body is lithograph printed to represent the rear mixer frame and shute and has signage that reads "Cement Mixer", in red lettering on a yellow background on both sides. The mixer barrel is yellow plastic.
The original black plastic wheels are still on the model, mounted on steel axles.
The base plate is a single piece, pressed tin unit. It has been press fitted to the body and the plastic body pins melted to hold it to the body. It appears to have been plated, but is now rusty. There are no manufacturer's marks or country of origin details on this model.
I do not know exactly when this item was issued but believe it to be between the 1950s and 1960s.