Click on any photo to see a larger version...
This collectible is the Lesney Giftware/Souvenirs by Matchbox Ceramic Ashtray in grey with Boeing 747 in gold and white. The item features no moving parts.
The grey ceramic base is in the shape of an ashtray with two grooves to the left hand side. To the right hand side rear sits the model of the Boeing 747 with white upper body and gold lower body and stand. The upper body has 4 paper labels with the front labels on either side of the cockpit area reading "British airways" in blue text and the two rear tail fin labels bearing the relevant BA logo of the day. The underside of the base has four red foam dots on it to stop the item scratching the table or desk top.
The item comes in the appropriate packaging of the time, an orange and white cardboard box, marked "Souvenirs by Matchbox" on the top and ends, and with details of the registered trademarks and Lesney's address printed in white on the rear. There is a red inner cardboard lining that holds the ashtray in place inside the outer packaging.
This item was first issued in 1974 and last issued in 1978.